Marketing Campaign Logo for an Electric Company

This is what Powered by Purpose was looking for in their logo design

Design a LogoDesign a restrained, purpose-driven wordmark for the Powered by Purpose campaign for an electric power cooperative. The logo should feel grounded in the electric utility space, communicating reliability, continuity of service, and responsibility to the communities served. Avoid anything that feels consumer-tech, startup-driven, or renewable-specific.

Incorporate a subtle energy-related element directly into the lettering. This element should be integrated into the typography itself, not presented as a standalone icon, and should remain understated and functional rather than illustrative.

The overall design should be clean, confident, and timeless. This mark will be used consistently throughout the year across core cooperative work, including system operations, safety, reliability, outage response, and community engagement. The logo should reinforce trust and intention, supporting the story that delivering electric power is essential work guided by purpos… Read more