AI-powered UX testing platform logo

This is what Behavr was looking for in their logo design

Behavr is an AI-powered UX testing platform that simulates user behavior on design prototypes to generate quantitative behavioral insights. We help product teams predict how real users will interact with their designs before writing any code.

BRAND POSITIONING:
- Professional SaaS tool for product teams and designers
- "Hotjar for prototypes" - behavioral analytics meets design validation
- Data-informed, precise, trustworthy
- NOT playful, NOT consumer-focused

AESTHETIC DIRECTION:
- Clean, modern, professional
- Suggests behavioral data/insights without being overly technical
- Primary brand color: Purple (differentiating from competitors' green/orange)
- Think: analytics platforms meet design tools
- Professional enough for enterprise, accessible enough for startups
- Modern geometric sans serif preferred (e.g., Inter, Graphik, DM Sans, Plus Jakarta Sans)

AVOID:
- Generic AI imagery (brains, circuits, robots, spa… Read more