Logo design and branding for boutique psychology practice - Elka Psychology + EMDR

This is what Elka Psychology + EMDR was looking for in their logo design

We need a logo design for a new psychology business in Melbourne (Australia). Services are provided to clients in from a boutique multidisciplinary women's health clinic in Richmond (VIC). In addition to a logo, other branding (letterhead/footer; business card; email signature) is needed.

Elka Psychology + EMDR
Branding Design Brief

Brand Essence
Elka Psychology + EMDR is a trauma-informed, perinatal-focused psychology practice offering deep, evidence-based therapy (EMDR, schema-informed therapy) in a warm, grounded, human way. The brand should feel:

Calm. Safe. Warm. Professional. Grounded. Premium but approachable.

It should communicate:
Clinical credibility and experience
Emotional safety and gentleness
Depth of therapeutic work
A modern, boutique private-practice feel
A connection to nature and regulation
Avoid anything overly corporate, clinical, cold, or overly whimsical.

Target Audience
Women in … Read more