LLG New Logo

This is what Lincoln Law Group Tagline: Protecting Your Family, Preserving Your Legacy was looking for in their logo design

Lincoln Law Group is a newly rebranded family law and divorce firm based in Phoenix, Arizona. The firm was previously known as Lincoln & Wenk, but is transitioning to the Lincoln Law Group brand following the retirement of one of the founding partners.

The goal is to create a modern, sophisticated, and memorable brand identity that reflects the firm's reputation while positioning it for future growth. We'd like the design to incorporate elements that subtly connect to Arizona—whether through color palettes, landscape-inspired themes, or other creative visual cues—without feeling cliché or overly literal.

I've attached a rough mockup the team created for directional purposes only. Please use it as a starting point for understanding the general vision, while bringing your own creative ideas and professional design expertise to the project. Read more