LOAF – Artisanal Botanical Logo Design

This is what LOAF was looking for in their logo design

We are looking for a distinctive and memorable logo for LOAF, a contemporary café, bakery, curated retail store and community hub connected to a luxury mountain hospitality destination in Ras Al Khaimah, UAE.
LOAF is intended to be more than a traditional café or bakery. It is a welcoming, multi-purpose destination where guests can eat, gather, browse considered retail products, connect with the surrounding destination and experience a sense of community.
The identity should therefore avoid feeling like a conventional bakery or coffee-shop brand.
Creative direction
We have attached a visual reference that was positively received.
The reference is included for mood, artistic character and level of expressiveness only. Please do not copy its layout, composition or existing logo treatment. We welcome a broad variety of original interpretations.
We are particularly drawn to:
• Bold cobalt / indigo blue floral expression
• Imperfect hand-painted character <… Read more