Time Health Club powered by EGYM

This is what Time Health Club was looking for in their logo design

TIME Health Club is a premium wellness and training studio built around the EGYM smart training concept.
We are not a traditional gym. The brand should feel more like a modern, exclusive wellness and longevity studio where intelligent technology makes strength training simple, personalized and efficient.
The target audience is adults who value their health and wellbeing, including people who may not identify themselves as typical “gym people”. The brand should therefore feel welcoming, sophisticated and non-intimidating rather than sporty or aggressive.
We are looking for a minimal, timeless and premium logo with strong typography. TIME should be the clear hero of the logo, while Health Club should be secondary and elegant.

Desired feeling: premium, minimal, modern, intelligent, calm, architectural, sophisticated and timeless.
We are open to either a refined wordmark or a subtle symbol/monogram. If a symbol is used, it could subtly reference ideas such as tim… Read more