Logo Design Project

This is what EnthusiastDNA was looking for in their logo design

EnthusiastDNA

Agency Description:
At EnthusiastDNA, we believe that many outdoor-activity brands (biking, hiking, birdwatching, canoeing/kayaking, SUP, fishing, etc.) are missing out on sales growth that exists just outside their field of view.

That's because most brands concentrate their entire marketing efforts on the die-hard enthusiast, the guy or gal that is totally/exclusively committed to a single activity. The fact is, the die-hard is already on-board. He knows his stuff and he's got his gear. The potential for additional purchase becomes limited to replacement.

Just outside this box, however, is the aspirational enthusiast. For every one die-hard, we estimate there are 10, 20 maybe 100, aspirational enthusiasts, people that are interested enough to give it a go. They've got the cash, the time and the inclination. They want an authentic experience and they're willing to spend to acquire the gear and accessories to make today's dream come true. Bu… Read more