Logo for upmarket online second hand children's clothing store

This is what Second Dressed was looking for in their logo design

Logo required for an online store buying and reselling gently used children's clothes (up to childrens size 8). We only stock higher end brands and have strict quality guidelines. The quality of our website, stock and customer service will be comparable to a standard upmarket boutique. Our logo needs to reflect this level of quality. We do not want the look or feel of a second hand charity shop.

The target market is predominantly mothers who want the look of quality, brand name clothes, without the expensive price tag.

The logo should be simple and elegant, whilst reflecting the fact that the store is for children's wear. A combination of text and graphics is fine, however one should not overpower the other.

There is no set colour scheme, however NO primary colour scheme. Suggested colours have been listed, but are not absolutely essential, just some ideas. I also like grey, in combination with other colours.

Some examples that I like elements of:Read more