Pacific Northwest Trial Lawyers Need a New Firm Logo

This is what Smith Freed Eberhard was looking for in their logo design

OBJECTIVE:
Smith Freed Eberhard is looking to refresh our logo and branding efforts. Our major objectives in this project are to:

1) Portray a slightly more modern feel to our brand (we are also in the process of overhauling our website.)
2) Switch to a layout that will translate better across multiple mediums and channels. The proportions of our current logo make it quite long, and in certain instances difficult to work with and place into a cohesive design.
3) Eliminate the “&”. New logo should use the brand name Smith Freed Eberhard.

CONSTRAINTS:
There are some constraints like we would like to be honored in this project. While we do want a new look, we do not want to completely give up the identity that has been established over the last 25 years. Please reference our Brand Guidelines in addition to these constraints.

Coloring: we currently use the following palette in our marketing efforts:

Primary color - SFE Blue
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