E-commerce culinary business needs a logo design

This is what Chef in The Box was looking for in their logo design

I need a logo for a new e-commerce business based in Brussels called 'Chef in the Box'. The company will sell a recipe "kit", which means that after choosing a meal on the internet, the client will receive all the fresh ingredient in the right proportion and the guidelines to cook it @ home. The real benefit that we would like to show on the logo is putting people back in the kitchen because we do all the legwork, the only thing the client has to do is to cook and enjoy, represented by the pitch "stimulate your cook's talent". We would like to see designs that use the color orange. We don't want a logo showing a box or a chef because it is already outlined in the name. The final design should communicate freshness, quality and ease. We would prefer to avoid the design to show to much classical gastronomy signs. Read more