Logo Design Project

This is what BCI or British Caravan Importers, whichever works best. was looking for in their logo design

We import used UK -built caravans into Australia for the family and retiree travel/holiday target markets. The caravans may be up to 10 years old but still be beautifully presented and high quality. These UK caravans are cheaper, lighter and easier to tow than their Australian counterparts and are becoming very popular. However, Australian caravan manufacturers are promoting certain scare campaigns, trying to put people off the UK imported caravans, so the logo needs to be reassuring, high quality, trustworthy, with strong reference to the UK-Australia trading relationship. It also needs to have an element of fun, and appeal directly to our key target markets. The family market usually involves families with several younger kids (2-14yrs), offering easy, cost-effective family holidays and the retiree market involves 60+ couples travelling around Australia for months on end, living a lifelong dream. Read more