Rebranding "Meridian 151" - Business Consulting

This is what Meridian 151 was looking for in their logo design

My background is 25 years in financial markets, specialising in corporate financial solutions, based almost everywhere except my home, Sydney Australia. Here is my LinkedIn https://www.linkedin.com/pub/chris-collings/14/519/100

The name "Meridian 151" is designed to be part of my elevator pitch... There are 151 longditude meridians between London and Sydney, and these span the area of the world I have expertise in. In particular, Asia is central to Australia's future, and I know how this region works, having run a regional team, so it is important that I "sell" this idea better

I still want to give off a "conservative" tone - think JP Morgan / Credit Suisse in look... But my target market is going to be the "mid cap" and start-up sector. In essence I am offering "Top100" level advice to much smaller companies... So I need to look "impressive" but "accessible"

The types of work I can do for people are ;

- Advising boards on capital and business … Read more