Take away Fish & Chips logo / brand identity refresh

This is what Ocean Master Newport Fish and Chips was looking for in their logo design

Ocean Master Newport - Fish & Chips is a popular fish and chip store located on Sydney’s beautiful northern beaches. It sits just across from the sandy shores of Newport Beach.

Over the next few months the store will be undergoing various upgrades & improvements to modernise the store. At this time we would also like to re-invent our logo.

The logo will be utilized in various formats including:
• External signage for the store (photo attached)
• Internal signage i.e. menu boards in store
• Collateral e.g. flyers, take-away boxes (photo attached), business cards
• Staff uniforms
• Online on website, social media, etc.

Key elements / requirements of the new logo:
1. A clean, modern, but beachy / ocean feel
2. Simple colour palette
3. Incorporating the word "Newport" in the logo
i.e. - Ocean Master Newport - Fish & Chips

Further background info
Some of the stores points of difference include:
• The use of rice bran oil (healthier option)
• Sustainably caught fish (sustainable) [i… Read more