Creating a t-shirt design and coffee mug design

This is what a business in Canada was looking for in their t-shirt design

Design a bold, distinctive graphic for both a t-shirt and a coffee mug (mug print size: 274 mm × 168 mm).

The artwork should reflect the Ash Allen Training brand identity—premium, adventure-driven fitness—while capturing the essence of mountain life and outdoor exploration.
Think skiing, ice climbing, helicopters, jagged peaks, and grizzly bears woven into a cohesive, aspirational composition.

The design should resonate with the REI / Patagonia audience—modern, technical, rugged, and instantly “want-worthy.”
Consider blending topographical map elements or minimalist linework to tie it into the brand’s science-driven mountain athlete aesthetic.

Inspiration Keywords
Dynafit • Mezzalama • Heliskiing • Ice Climbing • Trail Running • Grizzly Bear Motifs • Topographic Contours Read more