Dangerous Summer Rum T-Shirt Project

This is what a business in United States was looking for in their t-shirt design

DANGEROUS SUMMER APPAREL CREATIVE DIRECTION
We are not looking for traditional alcohol merchandise. We are creating a lifestyle brand inspired by summer nostalgia, boating culture, beach towns, lake weekends, dock bars, and the feeling of wanting summer to last forever.
OVERALL FEEL
The collection should feel:
• Bright, optimistic, and nostalgic
• Vintage coastal Americana
• Elevated beach club rather than spring break
• Fun and playful without feeling cheesy
• Designed for both men and women
• Something you'd buy because you love the design, not because you know the brand
Think:
Southern Tide
Vineyard Vines
Aftco
Marine Layer
Tommy Bahama (modernized)
Retro National Park posters
1970s beach postcards
Vintage surf graphics
COLOR PALETTE
Warm sunset oranges
Coral pinks
Seafoam greens
Turquoise blues
Butter yellows
Vintage cream
Faded navy
Palm green
Everything should feel sun… Read more