Major Australian Food and Wine Event Web Design Project

This is what a business in Australia was looking for in their web design

The project will consist of 3 designs
The homepage
A city hub page
A general content page

The main audience who will visit the website will be (in Order of importance:

1) Visitors
- Mainly women 24 - 54 years (they are the main ticket buyers)
- In a relationship - so will go to the show with their partner
- In a good paying job or home maker - and who have disposable income to spend $30 a ticker
- Enjoy food, wine and going out
- Looking for a fun day out - although an event that is about food and wine - it is an event that most people will go to and have a fun day out - not too pretentious

A smaller proportion of the audience will be:
2) Exhibitors & sponsors ( both prospective and existing)
3) Media

Objectives:

- Functionality on home page and sub pages needs to be updated, clear, easy to navigate and inject a sense of `fun' - need to make it look more professional
- Need to incorporate t… Read more