Gas utility and appliance store needs awesome web design

This is what a business in South Africa was looking for in their web design

The Gas Company is a South African based brick and mortar shop looking to improve it's on-line presence.
We cover the whole gambit or products, appliances, information, services, installations and utility related to domestic gas (in SA still considered an alternative fuel) with our most important offerings being the sale of the gas (LPG) itself in combination with high end kitchen and household gas based appliances (stoves, cookers, heaters, fireplaces etc)
Wesite needs to portray our professional (been in the market since 47), family owned (3'rd gen now) roots - it should create the impression of a market leader - and must also portray our domestic (read man in the street) focus and practical approach.
Something professional but light-hearted enough for the general public.
Design must reinforce the belief that LPG is a green,safe and affordable fuel option for domestic use Read more