Wordpress Design for Dads Weightloss membership site

This is what a business in United Kingdom was looking for in their Wordpress design

FatDadDojo.com

Key points
Its for Dads - so please try and make this appeal to Dad
Its for overweight men
Its a Dojo - i.e. a training school for Dads to lose weight and progress. think Karate school.

I will be launching a site to support and help Overweight Dads lose the fat. Target market is Dads 30 years + in North America, Europe.
The audience is probably well overweight but struggle to find the time due to the challenges of a demanding job and family.

The site will be a no nonsense holistic approach on how to change your lifestyle through walking/Running/Crossfit and adopting the Paleo diet. I am a 42 year old with 4 children under 7, with a demanding job in IT sales working for a global corporate. I will share my journey as a blog initially but have the intention to turn this into a business via a membership site / coaching.


I want this to be a fun yet educational but slightly tongue in cheek. Cartoon style is fine, bol… Read more