Rebrand for Arc Home, a leading mortgage company

This is what a business in United States was looking for in their graphic design

Arc Home is a leading mortgage lender. Our clients are mortgage brokers and correspondent lenders, so we are a B2B company. Our customers are not directly the homebuyers. As the mortgage market improves a bit, we want to set ourselves apart from our competition. We have hired new leaders, a bunch of new sales people and have invested greatly in our technology tools. We want to portray a professional, upper-end, and high value brand. We like hues of blue, purple, green and gray. Our current logo and rejected logos are attached. We are not opposed to simple logos that use the name and have minimal graphics, but are open to all idea. Read more