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Rebrand for Arc Home, a leading mortgage company
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This customer received 71 graphic designs from 27 designers. They chose this graphic design from eLDRdsgn as the winning design.
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US$290
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71 designs
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27 designers
Graphic Design Brief
Arc Home is a leading mortgage lender. Our clients are mortgage brokers and correspondent lenders, so we are a B2B company. Our customers are not directly the homebuyers. As the mortgage market improves a bit, we want to set ourselves apart from our competition. We have hired new leaders, a bunch of new sales people and have invested greatly in our technology tools. We want to portray a professional, upper-end, and high value brand. We like hues of blue, purple, green and gray. Our current logo and rejected logos are attached. We are not opposed to simple logos that use the name and have minimal graphics, but are open to all idea.
Updates
Gathering more feedback
Target Market(s)
Our target market are mortgage brokers and correspondent lenders (B2B marketing)
Industry/Entity Type
Mortgage Banking
Font styles to use
Other font styles liked:
- LATO
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We are open to many ideas. please see our current logo and rejected logos for what we don't want.
Nice to have
- our tagline "Non-QM Made Simple"
Should not have
- No red or harsh colors
