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Professional logo for online residential property development appraisal business
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This customer received 77 logo designs from 18 designers. They chose this logo design from Designoid as the winning design.
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A$260
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77 designs
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18 designers
Logo Design Brief
This project requires a logo design to represent a new digital residential property development consultancy business. At its heart it will have a number of different products that essentially advise customers of the potential value and feasibility of developing their residential site into multiple townhouses, units, apartments, etc... This will be accompanied by explaining the considerations of residential property development.
This is a complex area of rules and regulations with a myriad of information sources. We aim to break this down and provide them the tools, knowledge, control and power to unlock the value in their property.
This design needs to reflect these core elements:
Professional, trustworthy and qualified service
Unbiased and objective insight
Breaks down complexity and vast amounts of complex information
Customer centric
Residential not commercial property development
Enabling customers to 'unlock the value'
Some attributes to consider:
Simple, not busy design
Contemporary look and feel
Digital centric business
To be interpreted as an authority in this field
The logo will be used across wordpress banner, product letterheads, edm's, email footer, etc...
We have not included other sketches or designs as want do not want to influence this process.
Updates
Project Deadline Extended
Reason: This project has been extended for 5 days AND the budget has been increased also to attract more designs.
This payment is guaranteed.
Added Thursday, March 5, 2015
Target Market(s)
Mum and dad residential property owners investigating potential
Accountants and financial planners looking for assessments on behalf of clients
Customers just starting out on this journey
Industry/Entity Type
Residential
Logo Text
Australian Property Development Appraisals
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Use business name
- - Corporate and professional look and feel
- - alignment with project description
Nice to have
- Other images in same style to use across website
- Integrating acronym, APDA / apda into design. There is some symmetry with this in lowercase which I wonder could be leveraged, apda...
- lowercase usage rather than capitals gives a reference to the online nature of the business also
- an image that makes reference to business offerings; graphs. information, knowledge.
- ideally have 3 parts; 1. a logo, 2. an acronym and 3. the business name. And these can be used together and/or separately.
Should not have
- Busy, funny, unprofessional
- Explicit reference(s) to Australia i.e. Australian map
- Different weighting on the words if used in the logo
