• €150

• 70 designs

• 15 designers

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Logo Design Brief

We need a logo design for an existing company - VisitZakopane.pl.

VisitZakopane.pl is a Polish travel intermediary, where people from Poland and abroad can reserve appartments in the town of Zakopane, which is situated in the Polish mountains. VisitZakopane.pl Clients also receive a VIP Card, which allows them to get discounts for taxis, transportation, restaurants and entertainment. Hence VisitZakopane.pl provides a whole holiday experience, even though it is not a hotel.

The company is currently undergoing rebranding and the direction which the brand should take is more modern and dynamic. The brand's archetype is 'the explorer'. It is not a luxury brand, but also not a price leader - a good value for money, modern, dynamic brand. The appartments are 4 stars quality. The target audience is 25-55 years old, middle or upper class (with an income above average), mostly from larger cities. The core target are families (parents with children).

The current colours of the brand are lime green and dark blue. However these colours are a little too cold for a travel website. Hence, we are open to new suggestions in this respect. Some of the colours that we feel could be fitting are orange, lime (this current colour is good), beige/brown, blue.

The animal that represents VisitZakopane is a chamois goat - a mountain goat that lives in the Polish Tatra Mountains (some links to pictures of this animal can be found in the links below):
http://www.thenews.pl/1/9/Artykul/117824,Record-number-of-chamois-goats-in-Tatra-mountains
http://www.naukawpolsce.pap.pl/aktualnosci/news,390730,w-tatrach-zyje-950-kozic.html
http://www.naukawpolsce.pap.pl/aktualnosci/news,392664,rekordowa-liczba-kozic-w-tatrach.html

We would like the logo to be a picture/vector art of this animal + the name VisitZakopane.pl.
The style of the logo - modern - as VisitZakopane.pl is an internet website and we will soon have a mobile app too, so it would be good if it had a classic design, but in a new, modern style.

The font should be more rounded.

Target Market(s)

The target audience is 25-55 years old, middle or upper class (with an income above average), from larger cities. Core target: families with children.

Industry/Entity Type

Internet

Logo Text

VisitZakopane.pl

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo should have a chamois goat - a mountain goat that lives in the Polish Tatra Mountains in it (in Polish it's called "kozica gorska"). It's important that the logo has this particular mountain goat and not a different one (they have these typical horns).
  Some links to pictures of this animal can be found below:
  http://www.thenews.pl/1/9/Artykul/117824,Record-number-of-chamois-goats-in-Tatra-mountains
  http://www.naukawpolsce.pap.pl/aktualnosci/news,390730,w-tatrach-zyje-950-kozic.html
  http://www.naukawpolsce.pap.pl/aktualnosci/news,392664,rekordowa-liczba-kozic-w-tatrach.html
  
  We would like the logo to be a picture/vector art of this animal + the name VisitZakopane.pl.

Nice to have

• As the website's goal is to help people find a place to sleep, it would be nice if the logo could show this somehow.
  
  If possible the 4 "stars" from the current logo could be used somewhere in the new logo.

Should not have

• As most of the competitors have mountains in the logo, it would be good if mountains wouldn't be the key feature of our logo, but it would be ok for the mountain goat to be standing on/climbing up a mountain.

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Files

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