Logo Design Project for VisitZakopane.pl

This is what VisitZakopane.pl was looking for in their logo design

We need a logo design for an existing company - VisitZakopane.pl.

VisitZakopane.pl is a Polish travel intermediary, where people from Poland and abroad can reserve appartments in the town of Zakopane, which is situated in the Polish mountains. VisitZakopane.pl Clients also receive a VIP Card, which allows them to get discounts for taxis, transportation, restaurants and entertainment. Hence VisitZakopane.pl provides a whole holiday experience, even though it is not a hotel.

The company is currently undergoing rebranding and the direction which the brand should take is more modern and dynamic. The brand's archetype is 'the explorer'. It is not a luxury brand, but also not a price leader - a good value for money, modern, dynamic brand. The appartments are 4 stars quality. The target audience is 25-55 years old, middle or upper class (with an income above average), mostly from larger cities. The core target are families (parents with children).

The current colou… Read more