• A$240

• 71 designs

• 17 designers

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Logo Design Brief

Veritas is a small 'start-up' consultancy specialising in consumer and market trends assessments, market and consumer insights, strategic planning and research projects. With experience predominantly in media (traditional through to new/social) we provide insight and data to clients to aid in strategic planning, product design and media selection.

The key business objective is to build a reputation as an insights leader and to project the ability of being able to curate and translate insights relevant to clients and their market.

The intention is to extend the offering to an online reader panel for clients to access to survey, develop an online opinion forum etc.

Clients anticipated to be mostly within lifestyle categories which are largely female centric (fashion, food, home, health, etc) but would extend to other such as retail, telecoms, auto, etc.

The design should reflect a modern and stylish approach...sophisticated and intelligent without being futuristic. It needs to appeal to both executive managers and creative, media folk.

Of course, 'Veritas' is Latin for 'The Truth', so inherently the company image is to portray a sense of certainty, clarity, exactitude, transparency; ostensibly anything which projects an image that the information provided will be helpful, intelligent, understandable, factual and from which clients will be able to form or verify a conclusion.

Personal style is upmarket, mature and clean; relatively conservative but with sophisticated creative elements (not gimmicky or childish).

I love orange (not too yellow) and Blue (toward green/grey).


Further information...
Additional business offerings include;
- Analyse and disseminate commercial business insights to advertising, marketing and product development teams, highlighting potential strategic and commercial applications to client's business(es)
- Utilise syndicated sources of market research to create compelling and intelligent sales arguments
- Write research briefs, evaluate suppliers, commission and subsequently manage ad-hoc market research projects
- Provide relevant market trend information and analysis and conduct market, competitor and media industry analysis to assist clients stay abreast of any trends that may impact their business
- Work with sales teams on a strategic interpretation of client and agency media briefs for brands

Industry/Entity Type

Market Research

Logo Text

Veritas (key/dominant) Insights, Strategy and Research (tagline/underpinning name)

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Name Veritas and underpinned by all 3 words...Insights, Strategy and Research

Nice to have

• Sophisticated, mature fonts. See attached file for possible (script) fonts and simple, mature images.
  Also like glassing/3D on images/text.
  I love orange (not too yellow) and Blue (toward green/grey).
  

Should not have

• Not keen on old style, serif fonts or gimmicky, childish images.
  
  Not look like a financial adviser, insurance/superannuation, pharmaceutical or highly conservative professional service provider company

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Files