Veritas (an insights, strategy and research consultancy) needs a logo design

This is what Veritas (key/dominant) Insights, Strategy and Research (tagline/underpinning name) was looking for in their logo design

Veritas is a small 'start-up' consultancy specialising in consumer and market trends assessments, market and consumer insights, strategic planning and research projects. With experience predominantly in media (traditional through to new/social) we provide insight and data to clients to aid in strategic planning, product design and media selection.

The key business objective is to build a reputation as an insights leader and to project the ability of being able to curate and translate insights relevant to clients and their market.

The intention is to extend the offering to an online reader panel for clients to access to survey, develop an online opinion forum etc.

Clients anticipated to be mostly within lifestyle categories which are largely female centric (fashion, food, home, health, etc) but would extend to other such as retail, telecoms, auto, etc.

The design should reflect a modern and stylish approach...sophisticated and intelligent without be… Read more