• £120

• 149 designs

• 48 designers

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Logo Design Brief

We are a nutrition company specialising in endurance sports called Longhaul Sport Nutrition. We make 'fuels' for training and events that provide sustained energy to maximise performance. Our simple, tasty recipes are made from organic, natural ingredients, with nothing artificial added. Conveniently packaged for easy intake on the move, our fuels are the ultimate good fast food.

We would like a logo that represents energy and pushing yourself beyond your what you think you were capable of.

Target Market(s)

Our target market is endurance sports, such as running, cycling and triathlon, but also activities where nutrition and convenience is importannts, e.g sailing and hiking.

Industry/Entity Type

It Company

Logo Text

Longhaul (Tagline:Endurance Fuellling)

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• The packaging is similar to what is used by Ella's Kitchen. So a logo that is easily recognisable when people hold the packs would be helpful.
• I like the idea of a symbol that represents endurance and determination. Like sticking to the path to reach that final goal. The logo/emblem/symbol in included as one of the letters would also be nice to see.

Should not have

• Fruit. Please do not include any fruit in the logo. It is not representative of the brand or endurance sports.

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