• £130

• 32 designs

• 11 designers

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Graphic Design Brief

UPDATE 02/01/19 - VERY IMPORTANT - SEE LATEST ATTACHMENT FOR A SIGNIFICANT UPDATE TO THE BRIEF - Word Doc: "Brief Update V1.3"

I need a striking design for a vitamin/supplement bottle. The purpose of the supplement is to help the body fight the effects of airborne pollution. It will initially be targeted to the China market. The product will be named Smog Buster. I want to get away from the generic look of vitamin bottles and use an illustrated character, probably an animal, as I think it is more memorable and gender neutral. The strap line will be "Fight" or more likely, "Fight Back".The product will contain a combination of B, C, D & E vitamins AND Traditional Chinese Medicine (TCM) ingredients such as ginseng, astragalus and ginkgo leaf. Therefore, we need to say that this product is bringing together the best of East and West to protect against the effects of smog.Recap of elements;Name: Smog BusterStrap Line: Fight Back(the name and strap will also need to appear in Chinese (maybe in a narrow band around the top of the label?)Character: Illustration of cute Chinese fighting character (human or animal) OR maybe a giraffe with his head above the smog clouds. Wide open to ideas.Company Name: just put ACME Ltd. for now!Ingredients panel, Barcode, QR codeOther sources for visual inspiration are air-pollution apps - most popular one is Air Matters air-matters.com.I have a Pinterest page where I've saved some nice bottle/label designs and some visuals that might inspire for the character - https://www.pinterest.ie/mikekearney/packaging/vitamins/

Target Market(s)

Chinese consumers

Industry/Entity Type

Supplement

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• UPDATE 02/01/19 - VERY IMPORTANT - SEE LATEST ATTACHMENT FOR A SIGNIFICANT UPDATE TO THE BRIEF
• Brief V1.2
• In terms of strategic marketing message conveyed by the strap line, I have two different routes we could go down.
• The first is the more "aggressive" route (fight back), currently symbolised by the fighting character.
• The second is the "clever" route, currently symbolised by the giraffe with its head above the smog clouds. The "fight back" strap line will not work with the giraffe. If we were to go down the "smart" route, we will use a strap line like "Be Smart"
• There may be a third route which combines the two approaches. If we were to have a strap line of "Fight Smart" it might be possible to use the gentle intelligent giraffe character but add a martial arts headband.
• image.png
• Looking at the imagery - I like this one. That doesn't mean you have to use it! I still want to see creativity and originality. But, a stylised version with a giraffe in a headband and another with sunglasses on, might work well. I could see the bottom half of the label being cloudy and murky and it being bright and sunny up top.
• image.png

Nice to have

• UPDATE 02/01/19 - VERY IMPORTANT - SEE LATEST ATTACHMENT FOR A SIGNIFICANT UPDATE TO THE BRIEF

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Files

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