Essential Birth & Family Logo Design

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This customer received 42 logo designs from 14 designers. They chose this logo design from Jewel as the winning design.
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Logo Design Brief
This is a birth, midwifery, and new family services business. We want a logo that goes well from website to business card to signage.
I am committed to paying for the right design.
I have attached a picture of an logo similar to what we are looking for in style and what I mean by "Boston Style" signage. Ideally we do not want a pregnant woman or baby in the logo, just the words and a design (but if you can do something that looks great, send it along). The lettering is right on in this design. I am looking for horizontal and vertical versions to consider.
We are based in Seattle and some things we love that you might want to incorporate are:
-the classic style of signs in the Boston area
-blossoms
-light, fun, simple design
-browns, blues, reds, yellows
things we don't like:
-the color green!
Updates
Project Deadline Extended
Reason: I am extending the deadline as I'm still looking for the right fit and just posted a sample of what I'm looking for so maybe that will give you a better starting point.
Added Sunday, April 29, 2012
Please see our main project description-we have added a picture of another logo that will give you a starting point (ideally we do not want the graphic of pregnant mother and child in the logo, but the lettering and design are close to this one)
Added Sunday, April 29, 2012
Project Deadline Extended
Reason: We are extending the deadline b/c we switched to guarantee of payment.
Added Tuesday, May 01, 2012
We have guaranteed payment.
Added Tuesday, May 01, 2012
Target Market(s)
expecting and new mothers/families. This business is in a middle-upper class neighborhood, and tends to serve professional or savvy women.
Industry/Entity Type
Baby
Logo Text
Essential Birth & Family
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- open to your ideas!
Nice to have
- we love the classic business signs all around the boston area but we also love a simple look with cherry (or other) blossoms. Looking for different ideas so bring yours to the table !
Should not have
- the color green in any shade