• US$380

• 54 designs

• 18 designers

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T-shirt Design Brief

Kruse + Company is a woman owned business that sell premium electric bicycles (Tern, Riese & Müller, Royal Dutch Gazelle) in Pacific Palisades, California. Our bicycle shop is clean, warm, open and inviting to all customers (men, women and children). The design of the store is Southern Californian Coastal meets Northern European Simplicity (think warm wood tones with soft coastal blues, feminine not industrial). We are looking for a design for apparel (shirts or sweatshirts) that will be fun and stylish for a premium brand. Our customers include both young families and people 60+ so any design needs to be appropriate for all audiences. More details are available in our style guide or website www.krusebikes.com. Note that the "+" symbol in the wordmark is intended to connect to positivity (energy and lifestyle) and connections (family and group rides).

Target Market(s)

The shirts are primarily for employees and should reflect the brand, which is a premium electric bicycle shop with a fun and inviting personality. The store is located in a high-end coastal community that is very family friendly.

Industry/Entity Type

retail electric bicycles

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Font styles to use

Other font styles liked:

• Danmark, Soliel

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• The company logo does not neccessarily need to appear on the design. The focus should be on a great design that touches elements of the brand (Pacific Palisades, Santa Monica Mountains, Pacific Ocean, Palm Trees, Santa Monica Beach Bicycle Path, Fun and Eco-Friendly transportation, Cargo eBikes, No Traffic, etc.)

Should not have

• Offensive language or imagery

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Files

Download all files - 3.6 MB