• C$350

• 178 designs

• 36 designers

---

Logo Design Brief

We have an off-grid Camp on an island in the middle of Lake Charlotte, Nova Scotia. Next to the camp, we are building a private spa, consisting of a wood-fired hot tub and sauna.
For our guests, we would like to produce a few items of swag, such as robes, tee-shirts, woollen hats, etc., and so, we are looking for a simple, modern logo design. The logo will also be used on our fleet of kayaks, vehicles, and the boat we use to get out to the property.
The colours to use are; red, black, and white. Our vehicles are red, as are our kayaks, so the design should look good on a red background. Logos on clothing will be embroidered in white thread on typical "Canadian" flannel shirts (illustrated). Logos on the vehicles and watercraft will be stencilled or turned into decals.
Imagery symbolic of the Island are hummingbirds, beavers, barred owls, and Canadian loons.
Examples of similar styles we are interested in are attached.

Target Market(s)

The primary target audience for the camp is for local residents, family and friends. Initially, it will act as a valued memento for those that spent time on the island. The secondary audience is potential clients looking for a summer camp that offers a quiet, boutique getaway, where one can kick back and relax in relative comfort, surrounded by the lake's natural environment.

Industry/Entity Type

Off Grid Camping/ Adventure Tourism/ Health & Wellness Spa

Logo Text

The Camp, Lake Charlotte, Island Cottage, Est. 2014

---

Logo styles of interest

---

Font styles to use

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• A simple design that: - is simple, elegant, stylish, recognisable, and modern. - Subtly showcases the natural beauty of the camp and the surrounding wildlife. - The design should be scalable and easily recognisable on different mediums such as; embroidered on clothing, screen printed on t-shits, painted on kayaks, printed on posters, and presented as digital media. - Can readily be turned into a stencil or embroidered on clothing, i.e., when printed in monochrome format looks just as good as a white-on-black as it does with black-on-white. (The design should be easily converted into a stencil (it will be spray-painted onto kayaks, paddles, lifejackets, equipment, etc.)

Nice to have

• Some visual reference to the Cottage/ Island profile our outline, or perhaps illustrate styalised creatures we typically see on the lake, such as hummingbirds, beavers, and Canadian Loons.

Should not have

• More than three colours. Mountains (we only have pine-covered hills on Lake Charlotte).

---

Files

Download all files - 34.0 MB