• US$300

• 65 designs

• 28 designers

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Logo Design Brief

We need a logo design for a new wealth planning company being led by female leadership. Our competitive advantage is being female as wealth begins to transfer to wives/daughters who may want to work with someone different than their husband/father's advisor. We also look different in that we're in our 40/50's, so we don't fit the mold of someone who may themselves be retiring soon. We pride ourselves on education and breaking down traditional barriers that intimidate investors.

I am a female financial planner looking for a brand that mixes the elements of the typical masculinity of our industry with femininity. The final brand should communicate to a female audience 45-65 that are Corp Exec Women, working daughters, and first gen wealth builders/biz owners. I want it to say "we got you". Please note I'm very "real" and "genuine" so I want to stay away from anything to cliche or cheesy.

2. Tone of the brand - this is to describe the personality of the desired brand:
Gender: non-traditional feminine. Strength, lady boss
Modern, but clean
High end
Serious with a touch of whimsical. This is the magic I need from you
Energy: bold, stand out, "loud" but not too loud

I'm hoping for an icon that is not JUST a monogram of the letters, but an image that's bold, eye catching and can stand alone of a hat, shirt, client gift.
HEX COLORS being used on website:
D2AA39
53B69C
238D9C
2E4875
2B3055
0A0D27

Message the logo must convey or portray about the business - female strength in community and that we got you

Thank you for your creative brain!

Target Market(s)

Working Women 45-65

Industry/Entity Type

Wealth planning, financial services, investments & insurance

Logo Text

DAMEfender Financial

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Logo styles of interest

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Font styles to use

Other font styles liked:

• feel free to mix Serif w Script for different elements or part of the firm name

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A logo that's not just a monogram of the name of firm. An image that matches the femineity of the audience and ideal client with what's currently a very masculine industry

Nice to have

• PLS CHX HEX COLORS PROVIDED IN DESCRIPTION

Should not have

• any colors outside specified hex colors provided in description - icon can be flexible but works should not be