The Challenge: Create a logo that blends feminine strength with nurturing elements

This is what DAMEfender Financial was looking for in their logo design

We need a logo design for a new wealth planning company being led by female leadership. Our competitive advantage is being female as wealth begins to transfer to wives/daughters who may want to work with someone different than their husband/father's advisor. We also look different in that we're in our 40/50's, so we don't fit the mold of someone who may themselves be retiring soon. We pride ourselves on education and breaking down traditional barriers that intimidate investors.

I am a female financial planner looking for a brand that mixes the elements of the typical masculinity of our industry with femininity. The final brand should communicate to a female audience 45-65 that are Corp Exec Women, working daughters, and first gen wealth builders/biz owners. I want it to say "we got you". Please note I'm very "real" and "genuine" so I want to stay away from anything to cliche or cheesy.

2. Tone of the brand - this is to describe the personality of the desired brand:<… Read more