Autonomous machinery conversions business needs a logo design
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This customer received 184 logo designs from 102 designers. They chose this logo design from Alex Henry as the winning design.
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Logo Design Brief
We need a logo designed for our company based in Australia called Perpetual Autonomy Pty Ltd. Our core business is converting equipment and machinery (mowers, tractors, agricultural vehicles) into fully autonomous vehicles using our autopilot hardware. We would like the following incorporated in our design:
- The name Perpetual
- The slogan "Autonomous Vehicle Conversions"
- Dark blue, navy on white theme
- Simplistic, clean logo - sharp lines, minimal graphics and a focus on the text
- Italicised text
- Minimal use of shapes, focus on text
- Font similar to these companies logos: (https://www.boeing.com.au), (https://www.l3harris.com/en-au/australia?regional_redirect=en-au)
We've attached some images from other companies as inspiration as well as a product design from Nvidia whose aesthetic is similar to our autopilot unit (slanted vents)
Logo Text
Perpetual - Autonomous Machinery Conversions
Logo styles of interest
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.