Trader & Co. Summer T-Shirt design

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This customer received 23 t-shirt designs from 9 designers. They chose this t-shirt design from Yakuza20 as the winning design.

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T-shirt Design Brief

Design Brief for Trader & Co. Summer T-Shirt

Project Overview: Trader & Co., established in 2016, is a vibrant café located in Yass, NSW, deeply connected to the local community. Our motto is “Wholesome food, Specialty Coffee, Great Community,” and we are looking to design a seasonal t-shirt to merchandise to both customers and staff. This first design will celebrate the summer season, reflecting the values and atmosphere of Trader & Co.

Target Audience:
Customers who are loyal to the café and appreciate its community vibe, wholesome food, and specialty coffee.
Café staff, embodying the brand identity and values of warmth and hospitality.

Design Objectives:
Create a design that showcases Trader & Co.’s connection to the community and its iconic local landmarks.
Highlight key café elements, reinforcing the themes of wholesome food and specialty coffee.
Use a bright, vibrant colour palette that embodies the spirit of summer.

Key Design Elements:
Trader & Co. Building:
The building should be the central focus, depicted in a stylised, iconic way, representing the café’s importance in the community.
People should be gathered around (either inside or outside), representing the welcoming, community environment.

Local Landmarks:
Include the railway bridge with the river flowing underneath, along with the poplar trees, all stylized to add a local and natural touch to the design.

Café Elements:
Incorporate an iced latte, featuring the Six8 Coffee Roasters logo prominently, as a nod to our specialty coffee.
Add summer fruit to support the wholesome food aspect, integrating them seamlessly into the design to enhance the fresh, summery feel.

Style & Colour:
The design should use soft, warm summer tones—yellows, blues, greens, and oranges—giving it a vibrant and seasonal appeal and evoking a fresh, sunny atmosphere.
The style should be bold and stylized, ensuring it’s eye-catching yet not overly detailed, making it suitable for t-shirt printing.
Design is to be on the back of t-shirt, with Trader & Co. logo on the front left breast.

Conclusion: We are looking for a design that not only reflects the essence of Trader & Co. but also celebrates our connection to Yass and the summer season. The design should feature iconic elements like the café building, local landmarks, and café-specific imagery to create a t-shirt that resonates with both our staff and customers, encapsulating the warmth of summer and the spirit of our café.

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Target Market(s)

Customers who are loyal to the café and appreciate its community vibe, wholesome food, and specialty coffee. Café staff, embodying the brand identity and values of warmth and hospitality.

Industry/Entity Type

Cafe


Colors

Colors selected by the customer to be used in the logo design:

0094D4
00A9DD
6FCCEA
C7EBF8
E9F6FB
59FF00
82FF00
B8FF75
E3FFCB
F4FFEA
FFC000
F8CF3A
FAE287
FDF2CF
FEFAEE

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Files
Download all files - 25.0 MB
JPG
cf2e58c9-8577-4591-801a-834ff06915ac
Monday, October 14, 2024
WEBP
mason jar
Monday, October 14, 2024
PNG
Trader and co wholesome food blue
Monday, October 14, 2024
PNG
six8_logo_weathered black
Monday, October 14, 2024
JPG
Yass Railway Bridge2
Monday, October 14, 2024
AVIF
Example 2
Monday, October 14, 2024
JPG
Yass Railway Bridge
Monday, October 14, 2024
PNG
Example 1
Monday, October 14, 2024
JPG
Poplar Trees
Monday, October 14, 2024
JPG
Trader and co building
Monday, October 14, 2024
PNG
poplar trees 2
Monday, October 14, 2024
JPG
IMG_1255
Monday, October 14, 2024
Payments
1st place
A$110
Total
A$110

Project Deadline
26 Oct 2024 22:23:15 UTC
Language

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