Trader & Co. Summer T-Shirt design

This is what a business in Australia was looking for in their t-shirt design

Design Brief for Trader & Co. Summer T-Shirt

Project Overview: Trader & Co., established in 2016, is a vibrant café located in Yass, NSW, deeply connected to the local community. Our motto is “Wholesome food, Specialty Coffee, Great Community,” and we are looking to design a seasonal t-shirt to merchandise to both customers and staff. This first design will celebrate the summer season, reflecting the values and atmosphere of Trader & Co.

Target Audience:
Customers who are loyal to the café and appreciate its community vibe, wholesome food, and specialty coffee.
Café staff, embodying the brand identity and values of warmth and hospitality.

Design Objectives:
Create a design that showcases Trader & Co.’s connection to the community and its iconic local landmarks.
Highlight key café elements, reinforcing the themes of wholesome food and specialty coffee.
Use a bright, vibrant colour palette that embodies the spirit of summer.… Read more