• S$150

• 240 designs

• 83 designers

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Logo Design Brief

Guidelines:
1. Brand Essence
Archer is a specialist technical consultancy dedicated to industrial safety and regulatory compliance. We deliver structured, practical, and technically robust solutions that safeguard critical infrastructure and high-value assets. Through a calm, methodical approach and deep engineering expertise, we provide clients with operational reliability, regulatory assurance, and peace of mind.

2. Tone of Voice
The communication style should reflect the following qualities:
• Structured – Clearly organized content, logical flow, no fluff.
• Assured – Confident but not aggressive (e.g., “We recommend” vs “We think”).
• Practical – Action-oriented, implementable advice; avoid abstract language.
• Measured – Calm, professional tone; avoid exclamation marks or hype.

3. Task
Logo requirements:
main colour: navy blue #1C2D4A and
accent colour: to be proposed,
must have the word: "Archer" (upper or lower case can be considered)

To explore different graphical themes e.g.
- Circular or straight upwards pointing arrow within the letter 'A' - experiment with upper and lower case letters
- Symbols of Shield, shelter, engineering related, etc
- No fire related imagery!
- Symbols must reflect the brand essence of safety, peace of mind, professionalism, industrial

Refine the selected version into:

a. Logo with tagline: "Your partner in industrial safety and compliance"
b. Logo without tagline
c. Simplified favicon/social media profile (first letter in square)

All above in full-color and monochrome versions.

Target Market(s)

Industrial Manufacturers/ Oil and Gas/ Petrochemical/ Pharmaceutical/ Aviation

Industry/Entity Type

Industrial Safety and Compliance

Logo Text

archer

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• main colour: navy blue #1C2D4A and accent colour: to be proposed, must have the word: "Archer" (upper or lower case can be considered)

Nice to have

• To explore different graphical themes e.g. - Circular or straight upwards pointing arrow within the letter 'A' - experiment with upper and lower case letters - Symbols of Shield, shelter, engineering related, etc - No fire related imagery! - Symbols must reflect the brand essence of safety, peace of mind, professionalism, industrial

Should not have

• Images of flame or fire, "Archery" theme

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Files

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