Redesign of Company Logo to reflect new brand ethos

This is what archer was looking for in their logo design

Guidelines:
1. Brand Essence
Archer is a specialist technical consultancy dedicated to industrial safety and regulatory compliance. We deliver structured, practical, and technically robust solutions that safeguard critical infrastructure and high-value assets. Through a calm, methodical approach and deep engineering expertise, we provide clients with operational reliability, regulatory assurance, and peace of mind.

2. Tone of Voice
The communication style should reflect the following qualities:
• Structured – Clearly organized content, logical flow, no fluff.
• Assured – Confident but not aggressive (e.g., “We recommend” vs “We think”).
• Practical – Action-oriented, implementable advice; avoid abstract language.
• Measured – Calm, professional tone; avoid exclamation marks or hype.

3. Task
Logo requirements:
main colour: navy blue #1C2D4A and
accent colour: to be proposed,
must have the word: "Archer" (upper or lower ca… Read more