Hi Sarah-Jane,

Thank you so much for the detailed feedback it’s incredibly helpful and clear. I completely understand the direction you’re aiming for, and your notes make perfect sense. I’ll send over the updated version once these adjustments are in place for your review.

Thanks again for your thoughtful guidance I really appreciate your clarity and vision for this piece.

Best regards,

I added some images to the original brief. Hopefully you can see them there. Let me know if you need any others.

Thanks for sending the second draft (assuming that was you?). I want to make sure we’re aligned before moving further:
1. Format – This is laid out as a tri-fold, but our project is for a bi-fold brochure. Can you confirm whether you designed this version or if it came from somewhere else?
2. Content – The copy in this draft doesn’t match the exact words we provided. This is critical: the language must be used exactly as supplied. Please don’t rewrite, shorten, or substitute text, as every word was chosen carefully. I also noticed repetition in the offer section, which wasn’t in the original text — can you clarify why that change was made?
3. Images – I supplied 5–6 specific Beyond Fitness images to be used in the design. Those must be the only non-golf photos. You’re welcome to add stock golf images if they enhance the feel, but for Beyond Fitness representation, please only use the ones we’ve provided. If you feel any of them don’t work, let me know and I can supply alternatives.
4. The Offer – The exclusive invitation and the choice of complimentary golf-specific sessions are the most important part of this piece. That section needs to stand out visually as the central feature of the brochure. Right now it feels a bit lost in the design, when it really should be the focus.

The goal is to keep this brochure premium, simple, and authentic to Beyond Fitness. Can you confirm you’ll be working within these directions for the next draft?

Thanks,
Sarah-Jane

Hi Sarah-Jane,

I just wanted to clarify that I haven’t sent the second version yet. I’m currently finalizing the latest updates, and I expect to be done in about 45 minutes. It wasn’t me who sent a second file. Thank you so much for your patience, and I’ll send the updated version shortly.

Thanks again, and talk to you soon!

Also, to avoid these kinds of inconveniences, feel free to message me privately on DesignCrowd, as it’s allowed according to their guidelines. This way, we can prevent any misunderstandings.

Thanks again, and talk to you soon!

Hi,
I understand you’re considering switching from a trifold to a bifold. Just to highlight, one advantage of the trifold is that it’s compact, cost-effective, and easy to carry around perfect for slipping into pockets or small bags. That said, if you do prefer the bifold, that’s absolutely fine, and I’ll adjust the design accordingly. I’ve already completed the updates and modifications you requested, but I do need one or two additional images of your gym to finalize everything.

Please let me know which format you’d like to proceed with, so I can tailor the design accordingly. Also, feel free to let me know about any other updates or changes you have in mind. I’m here to ensure the brochure has that premium look you’re aiming for.

Looking forward to your feedback!

Hi again, I went through the wording and changed a few pieces so please use the below as your direction as opposed to the original brief I gave you. Specifically some of the wording has changed so please make sure you use this wording and direction going forward. Thanks so much.

Beyond Fitness | Golf Invitation Brochure

Format: Bi-fold (book style), 8.5” x 11”
Panels: 4 total (Front Cover, Inside Left, Inside Right, Back Cover)
Colors: Hunter Green #0C2E1F, Gold #CBA135, Cream #F5F2EB
Fonts: Serif for headlines (elegant), Sans Serif for body (clean, readable)
Tone: Premium, exclusive, restrained, lots of white space

?

PANEL 1 — FRONT COVER

Copy:
• Headline:
Exclusive Golf Invitation
• Subhead:
An exclusive invitation for select members of [Golf Club Name]
• Design direction:
• Use a premium golf lifestyle image (golden hour course, wide fairway, elegant feel).
• Beyond Fitness logo centered or upper third.
• Minimal design elements. No clutter.
• Ensure the subhead can be easily edited so the club name can be swapped for each print run.

?

PANEL 2 — INSIDE LEFT

Section Headline:
Why Golfers 50+ Choose Beyond Fitness

Body Copy:
The game changes as we age. Distance fades, flexibility tightens, and recovery after 18 holes takes longer than it used to. But that doesn’t mean your best golf is behind you.

At Beyond Fitness, we specialize in helping golfers 50+ build the strength, mobility, and balance needed to:
• Add yards off the tee with rotational strength training
• Maintain a fluid swing with improved shoulder and hip mobility
• Reduce back and joint pain with targeted stability work
• Walk off the 18th green feeling strong, not sore

This isn’t generic gym training — it’s science-based coaching tailored to golfers.

Design direction:
• Left column: text + bullets.
• Right or lower area: Beyond Fitness photo (cable rotation exercise) supplied.
• Cream background, green headings, black/dark body for readability.

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PANEL 3 — INSIDE RIGHT (THE OFFER — HERO)

Section Headline:
Your Exclusive Member Gift

Intro Line:
As one of the club’s most valued golfers, you’ve been hand-selected to receive a complimentary premium experience at Beyond Fitness.

Offers:
Choose one of the following golf-specific sessions:
• Golf Strength & Mobility Session
Add rotational power for more distance and protect your back.
• Golf Flexibility & Stretch Therapy
Unlock tight hips and shoulders to swing easier and play longer.
• InBody Scan + Golf Wellness Assessment
Identify muscle imbalances and posture issues holding your game back.
• Golf-Specific Personal Training Session
One-on-one workout to boost club-head speed, balance, and confidence.

Value/Exclusivity line (small italics):
Valued at $110–$125 | Reserved exclusively for select golf members.

Redemption line (bold):
To redeem: Contact Beyond Fitness directly. This invitation is limited and not available to the public.

Design direction:
• This panel must be the visual hero of the brochure.
• Use elegant icons next to each offer (strength, stretch, assessment, training).
• Place the Beyond Fitness photo (bench stretch) alongside the Stretch Therapy line.
• Use a subtle gold box or keyline to frame the entire offer section.

?

PANEL 4 — BACK COVER

Section Headline:
About Beyond Fitness

Body Copy:
Located in Victoria, Beyond Fitness is a private training studio specializing in:
• Personal Training for adults 40+
• Golf-specific performance coaching
• Stretch therapy and athletic therapy
• Longevity & strength training

Every coach holds a degree in Sports Science — ensuring safe, proven, results-driven programs.

Contact Info (stacked, clean):
Beyond Fitness
?? 250-891-9363
?? sarah-jane@beyondfitness.biz
?? beyondfitnessvictoria.com

Legal/closing (small):
This invitation is exclusive and non-transferable.

Design direction:
• Keep background simple (cream) for maximum legibility.
• Primary contact methods only — no address.
• QR code optional, very small, labeled only “Learn more at beyondfitnessvictoria.com.”

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IMAGE DIRECTION (MANDATORY)
• Use only supplied Beyond Fitness photos for gym imagery (cable rotation + bench stretch).
• Golf imagery: premium stock only, used sparingly (front cover + one accent if needed).
• No random stock gym photos.
• Do not use any smiling portraits of Sarah-Jane.

?

? With this deck, you now have:
• All copy final, verbatim.
• Exact placement for each panel.
• Explicit designer rules (no word changes, no substitutions, images locked).
• Editable club-name line on the cover for personalization.

Hello Sarah

I hope you’re doing well. I’ve meticulously followed the latest updates you provided, and I’ve completed the design accordingly. Now, I’m looking forward to your feedback so we can move forward with the project.

Just a reminder, once we finalize the brochure, we’ll proceed with the business card, applying the same style to ensure consistency. I’m here to make sure everything goes smoothly and that your instructions are perfectly implemented.

I look forward to hearing from you soon!

Hi again, I have no idea where to go to find the most recent version. Perhaps you can send it to me another way as I have gone through every page here and I cannot find it. I do not find this platform very user-friendly or easy to navigate so perhaps you could send all drafts to WhatsApp instead? If that’s not possible, perhaps you can help me navigate to where the most recent version is as I am not finding it anywhere.

Thanks very much

I completely understand, the platform can sometimes be a bit tricky to navigate. Unfortunately, DesignCrowd doesn’t allow direct file sharing or communication outside of the platform (such as via WhatsApp), but I’ll guide you through how to find the most recent version easily. Go to the Designs tab on our project page.

Scroll down to see the entries my latest design should appear at the top or be marked as the most recent submission.

You can click the image to open it in full size, then use the download or zoom options if needed.

If it still doesn’t appear, I can re-upload the most recent version right now so it shows up first in your feed that usually makes it easier to find.

Please let me know if you’d like me to re-upload it for visibility I’ll take care of it right away.

Best regards,