• C$300

• 950 designs

• 313 designers

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Logo Design Brief

HashiRun is a global running platform built around the experience of participating in races — discovering races, tracking your race history, following runners live, and celebrating the identity and community that comes with being a runner.

We are looking to create a new primary brand logo for HashiRun that feels simple, bold, premium, modern, and instantly recognizable. The logo should work equally well as an app icon, on a website, on running apparel, race bibs, merchandise, signage, and at race events.

Creative direction

We strongly prefer a symbol/icon rather than a complicated illustration. Think of the simplicity and recognizability of major athletic brands: the mark should still be distinctive when printed very small or shown without the HashiRun name.

We are looking for an iconic logo, one that withstands the test of time. Simple, elegant, and immediately recognizable. Think 'Nike' or 'Adidas' type of logo.

Style

The mark should feel:

Minimal • Bold • Premium • Athletic • Global • Contemporary • Clever

We prefer strong, relatively thick lines and simple geometry rather than thin, intricate details.

Please avoid generic running silhouettes, obvious stock running icons, overly complicated monograms, wings, flames, lightning bolts, or logos that look like a local running club or race event.

HashiRun is intended to become a global running brand, so the identity should feel capable of belonging on a technical running shirt or hat alongside major international athletic brands.

Colour

The logo should first and foremost work beautifully in solid black or solid white. We can introduce our brand colours later.

Please design the symbol so that it remains recognizable in monochrome, at very small sizes, and when embroidered or printed on apparel.

Most important requirement

Simplicity is extremely important.

Target Market(s)

Runners of all skill levels

Logo Text

hashiRun

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• We are looking for an iconic logo, one that withstands the test of time. Simple, elegant, and immediately recognizable. Think 'Nike' or 'Adidas' type of logo.

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