Global running company needs a new logo design.

This is what hashiRun was looking for in their logo design

HashiRun is a global running platform built around the experience of participating in races — discovering races, tracking your race history, following runners live, and celebrating the identity and community that comes with being a runner.

We are looking to create a new primary brand logo for HashiRun that feels simple, bold, premium, modern, and instantly recognizable. The logo should work equally well as an app icon, on a website, on running apparel, race bibs, merchandise, signage, and at race events.

Creative direction

We strongly prefer a symbol/icon rather than a complicated illustration. Think of the simplicity and recognizability of major athletic brands: the mark should still be distinctive when printed very small or shown without the HashiRun name.

We are looking for an iconic logo, one that withstands the test of time. Simple, elegant, and immediately recognizable. Think 'Nike' or 'Adidas' type of logo.

Style

The mark sh… Read more