• A$240

• 33 designs

• 19 designers

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Logo Design Brief

I am after an edgy, sharp, crisp and appealing logo design for a website (logo) and brand. The website/brand is designed to help educate and articulate to young professionals and young families with financial strategies so that it can help guide them through to their desired lifestyle and put them in a better financial position and control over their financial goals. The design should communicate financial growth/wealth and education via a holistic approach.

But I want to be mindful that 'Wealth' encompasses not just money, but life - living the desired life you want to live and taking control

I want the colours to be inviting, contrasting - Green, Black, Blue and Red are colours that comes to mind

When I think about this concept I think of a funnel, an object that starts small but grows larger

Wealth Effect when you break it down to the start of each word is WE - this is important because its a process whereby WE guide you through to the desired goals and lifestyle.

The WEALTH EFFECT evolved from a reading I had on 'the butterfly effect' which stated: The butterfly effect refers to a state of chaos theory - and the idea that every single little thing we do can shape our future drastically - for example, does the small flap of a butterfly's wings create a tidal wave somewhere in the world, eventually? What would happen if we could go back and do things differently? How different would the outcome be?
Simple I love the idea of that every tiny decision that we make, without even thinking, can have such an impact on us And I relate this to financial planning and learning how to make better financial decisions, for a better future.

Target Market(s)

Young Professionals and Young Families

Industry/Entity Type

Financial

Logo Text

The Wealth Effect

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.