The Wealth Effect

This is what The Wealth Effect was looking for in their logo design

I am after an edgy, sharp, crisp and appealing logo design for a website (logo) and brand. The website/brand is designed to help educate and articulate to young professionals and young families with financial strategies so that it can help guide them through to their desired lifestyle and put them in a better financial position and control over their financial goals. The design should communicate financial growth/wealth and education via a holistic approach.

But I want to be mindful that 'Wealth' encompasses not just money, but life - living the desired life you want to live and taking control

I want the colours to be inviting, contrasting - Green, Black, Blue and Red are colours that comes to mind

When I think about this concept I think of a funnel, an object that starts small but grows larger

Wealth Effect when you break it down to the start of each word is WE - this is important because its a process whereby WE guide you through to the desired go… Read more