Sparkline Logo

Winner
Contest winning design

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This customer received 16 logo designs from 7 designers. They chose this logo design from Andrew Whittaker as the winning design.

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  • Closed - Design Selected

Logo Design Brief

This is a logo for a search and social media company with an emphasis on measuring the effectiveness of online marketing campaigns. We're edgy but like crisp, clean design. Our fave designs thus far have used all lowercase letters. Just looks edgier.

We want the to communicate upward growth like (well, um) a sparkline you'd see in Excel. Extra bonus points if you can incorporate a spark without making the logo too busy. Ideal would be a spark that ignites a sparkline.

In lieu of the periods in the tagline, we'd like the equivalent of the HTML character » (looks like the two greater than signs but w/ tighter kerning). You can see an example at this site in the title tag: bfandapc.com.

Target Market(s)

tech

Industry/Entity Type

Marketing

Logo Text

Sparkline market. manage. measure.


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Character Logo

Logo with illustration or character


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • sparkline, lowercase
Nice to have
  • incorporate a spark
Should not have
  • all caps, serif font, initial caps
Payments
1st place
US$140
Participation payments x 2
US$15
Total
US$170

Project Deadline
14 Aug 2010 14:00:00 UTC
Language

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