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Self Managed Super Funds (SMSF) Audit Exchange needs a logo design
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This customer received 48 logo designs from 11 designers. They chose this logo design from Tahmid as the winning design.
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A$160
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48 designs
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11 designers
Logo Design Brief
Logo required for a business startup called SMSF Audit Exchange based and operating in the Australian financial services sector. The business aggregates the audit work of SMSF's controlled by accountants and financial planning firms to an online platform (the exchange) that SMSF audit specialist firms then bid for large tranches of business on a periodic basis. The exchange is likely to drive consolidation in the audit industry and reduce fees for the benefit of accountants, financial planners and fund trustees. The design needs to appeal to and be trusted by accountants and financial planners, SMSF auditors, accounting bodies and regulators such as ASIC and the ATO. Conservative colours and font preferred with a professional services firm finish.
Target Market(s)
Typically partners (owners) of small-medium accounting and financial planning firms, generally males aged 40-60 in Australia. Also needs to target large SMSF audit specialists who would be users of the platform. Overall audience is professional services and the business is trying to create a change in their resourcing and procurement strategy.
Industry/Entity Type
Accounting
Logo Text
SMSF Audit Exchange
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo needs to cover the business name, SMSF Audit Exchange. If this can be simplified without loosing its meaning happy to consider that. Want the word Exchange to be the main feature, with SMSF and Audit less prominent.
Nice to have
- Would be nice if the logo had the feel of a financial exchange like a stock exchange. Consider how the letter X is presented in the word Exchange. May like the use of white on a dark background.
Should not have
- Bright loud colours should not be used, needs to be professional, tasteful with a slick modern edge to it.