Logo "Design for Fitness", a health coaching, fitness and wellness company.

This is what Design for Fitness was looking for in their logo design

We need a logo design for my company website that stresses making lifestyle changes for better heath. I am an author, health coach and nutritional expert. My passion is to re-examine the tools we have been using to help people lead healthier lives and overcome the challenges we are up against – images created by the fitness industry, commercialism in gyms, and pressure from those selling the latest diet or exercise fad. We are also fighting body/brain chemistry, human nature, and fast food. Finally, we have to contend with our own busy lives and current lifestyles.

I have written two books including "The End of Try Try Again." I write multiple blogs, and have a coaching business to promote. My previous logo is no longer relevant. Previously, the website was focused on fitness. Now the emphasis is on coaching for lifestyle change. Would like black, red, or gold colors. Prefer horizontal orientation for website fit.

Kristen is deeply passionate about science, exe… Read more