I.T. On Call Store

This is what I. T. On Call was looking for in their web design

The design is for eCommerce home page but I would like it to complement this site: http://www.itoncallsolutions.com/ but... it should also have independence as a standalone site.

The best design will be able to effectively mix corporate with a high quality small business consumer feel. It should be completely custom design, not a template look or feel. I want the users to get the feeling that this is the place to go for buying tech for business. We sell the same products as CDW.

You can be creative as you wish, as long as the elements of a great eCommerce site are present.

I would like your 'design' to blow these away:
http://www.shopping.hp.com/
rakuten.com
http://www.cdw.com/

Here are references:
Call to action
http://econsultancy.com/us/blog/62829-seven-tips-for-designing-an-effective-ecommerce-call-to-action

Effective Ecommerce design
http://www.inc.com/ss/7-tips-for-effective-e-commerce#0

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