Online Greeting Card Marketplace redesign

This is what a business in United States was looking for in their web design

WrittenCards.com is a two-sided greeting card marketplace. Buyers purchase hand-made cards online, indicating their message. Sellers hand-write the message and mail directly to recipient.

We are getting decent foot traffic but low sales. I'm also not drawing a lot of Card Designers to sell their products. Feedback has been that it's cluttered, boring, and out of date.

I've always enjoyed vibes such as Tori Spelling and Martha Stewart. I was going for pale blues and chocolate browns (as can be seen in WrittenCards Facebook and Twitter pages).

Attached document is my not-so-great attempt to redesign, which is uninviting and unpolished.

Need a new homepage and a second similar page when shopping (click on any category to see what I mean, e.g. Halloween).



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